What is desk research?
Desk research is a type of research that is based on the material published in reports and similar documents that are available in public libraries, websites, data obtained from surveys already carried out, etc. Some organizations also store data that can be used for research purposes.
It is a research method that involves the use of existing data. These are collected and summarized to increase the overall effectiveness of the investigation.
Secondary research is much more cost-effective than primary research, as it uses existing data, unlike primary research, in which data is collected first-hand by organizations, and companies, or may employ a third party to obtain the data in your name.
