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Want to learn how to conduct a competitive analysis to blow your competitors out of the water? But not sure where to start? No doubt, like most entrepreneurs, you’re incredibly passionate about your business. But with passion comes the desire to speed ahead, get your product or service to market, and not let anyone or …

What is desk research? Desk research is a type of research that is based on the material published in reports and similar documents that are available in public libraries, websites, data obtained from surveys already carried out, etc. Some organizations also store data that can be used for research purposes. It is a research method that …

Interviewing stakeholders provides helpful information about their context, allows us to identify business goals they are concerned with, and increases their support. A stakeholder is anyone who has an interest in your project or with whom you need to work in some way to complete the project. Understanding your stakeholders and their perspectives is key to your …